“Addressing Alcohol Related Violence”
By Manny Solano, Watsonville Chief of Police

January 9, 2012

Alcohol fueled violence unfortunately happens all too often in cities across America and Watsonville is no exception. Recent examples have brought about serious concern for businesses that sell alcohol products, with reported stabbings, fights and other types of crime taking place either in or around the establishment. And it should come as no surprise that most of the activity tends to happen late at night when patrons have had a few too many libations that impairs their judgment. [read article - PDF]


United Way Community Matters
By Mary Lou Goeke

"One Too Many…"

April 25, 2011

April is national Alcohol Awareness Month and this year's theme, "One Too Many …," brings to light the staggering number-17 percent-of California's young adults, 18 to 25 years old, who suffer from alcohol dependence or abuse. Project CURB (Communities United to Reduce Bingeing) commends local law enforcement for their recent efforts to reduce access through decoy operations. This recent operation indicated that education campaigns like the Responsible Beverage Service and Sales and Responsible Alcohol Merchant Awards training are not enough and regular enforcement operations are necessary to decrease youth access to alcohol from retailers. [read article - PDF]


Santa Cruz SentinelAs We See It: Why we can't ignore teen drinking, drug use
Sentinel Staff Report
Article Launched: 04/10/2011 12:00:00 AM PDT

It was a small police blotter item in Friday's Sentinel. Maybe not so small. The short story reported that not a single store in the Watsonville-Corralitos area would sell alcohol to a minor during a recent undercover Sheriff's Office decoy operation. While it might seem obeying the law about selling to minors would not warrant mention, other decoy operations have not recorded similar compliance.
[read article]


The Status of Youth Drinking in Santa Cruz County 2007

Project CURB has been working to reduce binge drinking among the youth of Santa Cruz County. Project CURB is led by Together for Youth/ Unidos Para Nuestros Jovenes (TYF/UPNJ), a United Way of Santa Cruz County led initiative. The goal of Project CURB is to reduce underage youth binge drinking rates by 50% by the year 2009. In order to accomplish this goal, Project CURB is developing and implementing environmental prevention strategies. These environmental prevention strategies serve to promote policy and procedural changes that inhibit youth access to alcohol, as well as alter community perceptions and social norms around youth drinking. As a result of the interventions enacted by Project CURB, it is expected that youth will have an increase in knowledge of binge drinking and related consequences, be less accepting of binge drinking, engage less frequently in binge drinking, experience fewer of the negative consequences related to binge drinking, and have less access to alcohol through commercial and social sources.

CURB Executive Summary - PDF


Shebreh Kalantari: Binge drinking: A public health issue, a community issue and an everyone issue

Source:  Santa Cruz Sentinel
Posted on October 15, 2006

It has been great to see the influx of community input around the topic of alcohol consumption by youth in Santa Cruz County following the No ID? No Problem press conference and summit Sept. 20 hosted by Project CURB Community United to Reduce Binging and SHOP at UCSC. Public dialogue is necessary to create awareness around the public-health issue of alcohol consumption among young people and its impacts on the community. As coordinator for Project CURB, I would like to clarify and address some of the points brought up in recent editorials and letters to the editor. [more]


More News...

Conference urges public to prevent underage drinking [read article]

County redoubles efforts to cut youth drinking [read article]

As We See It: Danger from alcohol abuse [read article]

College Partiers Urged to Keep it Small [read article]

Mike Males: Santa Cruz 's real alcohol problem is 'overaged drinking' [read article]

City party law hasnít stopped the loud music and bad behavior [read article]


No ID? No Problem! Taking on the Source

Press Conference and Community Summit to Address Alcohol Consumption by Youth in Santa Cruz County

Santa Cruz County, CA
September 13, 2006


SANTA CRUZ, Calif., September 13, 2006 ó Project CURB (Community United to Reduce Binging) and Student Health Outreach and Promotion (SHOP) at the University of California, Santa Cruz today announced that they will hold a joint press conference and community summit on Wednesday, September 20 at 10:30 a.m. to release new data about trends in alcohol consumption among young adults in Santa Cruz County. The news conference and summit, which is open to accredited broadcast and print media, will be held at the The University Inn and Conference Center, 611 Ocean Street, Sierra Room in Santa Cruz, CA. [more]


2006 Responsible Alcohol Merchants to be Recognized at Press Conference on May 4

Santa Cruz County, CA
April 27, 2006


Winners of the sixth annual Responsible Alcohol Merchant Awards (RAMA) will be announced at 10am on Thursday, May 4th at a press conference at K Wine & Spirits in Capitola.

RAMA recognizes Santa Cruz County alcohol merchants that refuse to sell alcohol to minors and actively contribute to the community. Close to fifty business owners are expected to be on hand at the press conference to accept their awards. Local print and broadcast media are encouraged to attend.

RAMA is a unique partnership that brings together drug and alcohol prevention agencies with representatives from the alcohol industry, Chambers of Commerce, local elected officials and law enforcement to educate the community about the dangers of contributing to underage drinking. The program is produced by Communities United to Reduce Bingeing (CURB), Together For Youth, the United Way of Santa Cruz County, Friday Night Live and the California Beverage Merchants Association. [more]



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