COMMUNITY UNITED TO REDUCE BINGEING
 


Responsible Alcohol Merchant Awards (RAMA) - 2011

A recent youth survey reported that more than 60 percent of Santa Cruz County teens admitted that it was easy to obtain alcohol. For this reason, CURB is partnering with local alcohol retailers who actively discourage and limit youth access to alcoholic beverages. The Responsible Alcohol Merchant Awards (RAMA) is designed to honor businesses that have demonstrated a commitment to combating the growing problem of underage drinking in the community. These merchants are rewarded for proactively implementing employee-training programs and exemplary management policies to combat the sale of alcohol to people under-21.

Local residents and youth are invited to submit merchant nominations. All nominations are reviewed by youth in the Santa Cruz County Friday Night Live Partnership Programs, Together for Youth/Unidos Para Nuestros Jovenes, local law enforcement, and State Department of Alcohol Beverage Control. RAMA winners are awarded a Responsible Alcohol Merchant Award plaque, which can be posted in their storefronts along with large banners promoting their participation in the RAMA program.

RAMA Exemplary Award recognizes merchants who go above and beyond what the letter of the law requests to restrict youth access to alcohol. An Exemplary Awardee is a merchant that scores an A+ in all categories of the RAMA Interview Rubric and have not been cited for an alcohol violation in the year of the award (or in subsequent decoy operations that come up before the award is handed out). The Santa Cruz County FNL Youth Council created and modifies the interview and award levels on an annual basis. The Exemplary Award category is a new category to the RAMA Awards for 2010.

Project CURB encourages consumers to support the 2011 RAMA winners by shopping at their stores.

2011 Exemplary RAMA Winners:

BARSI’S LIQUOR STORE
CORRALITOS SAUSAGE & MARKET
COST PLUS
CVS PHARMACY 9853 – FELTON
MI PUEBLO FOODS - WATSONVILLE
NEW LEAF COMMUNITY MARKET - BOULDER CREEK
NEW LEAF COMMUNITY MARKET – Fair Ave, SANTA CRUZ
7 ELEVEN 2233 29795B – Mission St, SANTA CRUZ
7 ELEVEN 2233 14280 – Portola Dr, SANTA CRUZ
STAFF OF LIFE NATURAL FOOD MARKET – Soquel Ave.
SAVE MART SUPERMARKET - CAPITOLA
SAFEWAY 640 – APTOS
SAFEWAY 300 - SCOTTS VALLEY
VALERO CORNER STORE 3400 – FREEDOM Blvd, WATSONVILLE
7 Eleven 2233 20608 – AIRPORT BLVD, WATSONVILLE
7 ELEVEN 2233 32323 – MAIN St, WATSONVILLE

2011 Regular RAMA Winners:

ALDAMA’S CARNICERIA Y MARKETA
AZTECA MARKET
BEVERAGES AND MORE
CASSERLY GROCERY
CVS PHARMACY 9332 – Mission St, SANTA CRUZ
DEKE'S MARKET
DJ’S MINI MART – SANTA CRUZ
D'LA COLMENA
FARM FRESH PRODUCE
EL CHARRITO
HARVEST MOON MARKET
KONG’S MARKET
LA ESPERENZA MARKET - WATSONVILLE
LAS LOMAS MARKET
LEO'S SCOTTS VALLEY LIQUOR STORE
MEL'S MARKET
M&V BOULDER CREEK LIQUORS
NEW LEAF COMMUNITY MARKET – CAPITOLA
NEW LEAF COMMUNITY MARKET – FELTON
NEW LEAF COMMUNITY MARKET – Pacific Ave, SANTA CRUZ
NOB HILL FOODS - WATSONVILLE
PALM MARKET AND DELI
PAJARO FOODS
PREGO PREGO
QUIK STOP MARKET 78 - SOQUEL
REDWOOD KEG
RITE AID 5965 - APTOS
RITE AID 5966 - CAPITOLA
RITE AID 5968 – FELTON
RITE AID 5969 - FREEDOM
RITE AID 5979 – SANTA CRUZ
SAVE MART SUPERMARKET - WATSONVILLE
SEASCAPE FOODS
SOQUEL AMERICAN
SUPER MAX 5
U SAVE LIQUORS - SANTA CRUZ
VALERO CORNER STORE 3529 – Capitola Rd, SANTA CRUZ
VALERO CORNER STORE 3735 – Soquel Ave, SANTA CRUZ
VALERO CORNER STORE 3736 - SCOTTS VALLEY
WHOLE FOODS MARKET – SANTA CRUZ
7 ELEVEN 2233 14279 – Ocean St, SANTA CRUZ
7 ELEVEN 2233 26525 – SCOTTS VALLEY
76 EAST
LAKE

2010 winners | 2009 winners | 2008 winners | 2007 winners | 2006 winners

 
   



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